All Reputational Risk articles – Page 26
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Features
For Better, For Worse?
Should the widely predicted economic recession materialise, Jane Yates suggests it will be time for a new brand strategy.
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Features
Crisis management teams, who needs them?
The more disturbing the situation, the stronger the urge to take refuge in familiar procedures.
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Features
Don't jeopardise your brand
Every organisation with an identity has a brand that it must manage and protect in order to survive and prosper.
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Features
Don't knock lightly
The cost of media campaigns is enormous, and having to abort one is a disaster.
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Features
Damage limitation
Fiona Warin discusses communications strategies for damage limitation and the role of public relations.
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Features
Focusing on your customers
In the late 1960s, marketing guru Ted Levitt suggested that the purpose of a business was to "create and keep a customer".
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Features
Brandrisk.com
Mia Pandey discusses how established brands have managed their risk when moving to the on-line environment.
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Features
Socially responsible investing
Hugh Ferrand describes recent developments in socially responsible investing and his own company's response to the challenge.
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Features
How safe is your intellectual property?
Howard Cottrell says that misrepresentation of brand image will escalate with the internet explosion, but companies are taking surprisingly few precautions to protect themselves.
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Features
Virtual hazards
IT can leave you exposed to unprotected and unexpected risks, warns Janet Edey.
